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The McDonald’s A.R.G?
An A.R.G is an Alternate Reality Game, something becoming more and more popular for brands. Nine Inch Nails did a truly awesome job with an A.R.G. when launching their new concept album. Now, as we...
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An awesome description of what’s ‘next’ in an agency
Nick Law, chief creative officer of R/GA, has a great article on what’s next in Creativity. This is my favorite part: And so the time honored creative ritual just needs a touch of digital added at the...
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Will agencies learn to share?
Ad age wonders this in a post called: “Agencies Using Creativity to Save Themselves”. Here’s a quote from Publicis Groupe CEO Maurice Levy: “The new model of the agency will work like an eco-system....
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Agency titles
Updated: 5/14 If you’ve ever worked in an advertising agency, then you know the titles of people who work there. The creative department on one side, all dressed in black, with dark offices, and loud...
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Is McDonalds testing more social media
Over at his blog, Nigel Hollis talks about the top 100 most powerful brands. “McDonald’s, the world’s most powerful fast food brand, has eased its way into the Top Ten Most Powerful Brands at number 8,...
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Dark marketing
“Dark marketingn. Discreetly sponsored online and real-world entertainment intended to reach hipster audiences that would ordinarily shun corporate shilling. McDonald’s is the latest mega-brand to...
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